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FOR IMMEDIATE RELEASE
Fat Brain Toy Co. Debuts 21 ALL NEW Products at American International Toy FairToys and games reviving clever thinking - design-inspired new ways to play!Elkhorn, NE –February 1, 2010 - Fat Brain Toy Co. invites you to experience delightful toys, thoughtful games, innovative packaging, all the cool components of a great toy. Here are snapshots of some of the all new, winsome finds from Fat Brain Toy Co. New Products from Fat Brain Toy Co - Spring, 2010 Inchimals™ - A Mathematical Safari Adventure! Meet your new animal friends - Inchimals™! What can you learn from a rabbit that is exactly four inches tall? If you are a child, plenty! Beautifully crafted and thoughtfully designed, Inchimals™ is a set of 12 wooden blocks that measure from 1” in height (the tiny ladybug) to 12” high (the towering giraffe). Combine the blocks with the 100 write on/ wipe off math puzzles and you’ll soon discover that Inchimals™ are more than toys. Explore counting, numeral recognition, number value, measurement, scale, fine motor skills, language and imagination! Ages 3 and up. Inchimals™ suggested retail price is $29.95. Sturdy Birdy™ - Roll the dice! Strike a pose! Find the Perfect Balance! Reggie the Pigeon dreams of a life in the circus as a high wire acrobat. Now he needs your help to perfect 12 poses to “land” his dream job. Players must master the 12 unique poses and be the first to make it to the end of the line. Unlike any other game you’ve ever seen, Sturdy Birdy™ challenges your child on a physical level while encouraging counting skills, understanding of sequential order, positive self-esteem and more! Ages 5 and up. Sturdy Birdy ™ suggested retail price is $19.95. Reptangles™ - Turtles that SNAP! Flip, slide, turn, connect, combine and build with Fat Brain’s newest construction toy! Clever and colorful, Reptangles™ turtles are captivating geometric toys that snap and slide together in over 100 incredible ways! Each set of 24 Reptangles™ comes with a full color bonus activity book that features more than 40 puzzles to encourage young minds to explore the world of geometry, design and construction. Build simple to complex polyhedra by repeating the same connection over and over. These colorful turtles will engage for hours! Ages 6 and up. Reptangles™ suggested retail price is $24.95. Knights of the Long Table™ Huzzah! You have been invited to dine with royalty at the legendary Knights of the Long Table™. In this far away land you’ll meet beautiful maidens, mischievous wizards and brave knights. Players must have a keen memory and perceptive visual skills to match cards and create scenes. Build the longest table in the kingdom! Includes 38 cards. Ages 4 and up. Knights of the Long Table™ suggested retail price is $12.95. The Long, Long Locomotive™ All aboard for fun! Match the train cars and move full steam ahead! The Long, Long Locomotive™ improves memory, visual skills, and is right on track for fun social interactions. Wonderfully detailed illustrations of train cars feature the Tea Time Express, the library car, even a roller coaster! Be the player to make the most matches and create the longest train to win! Includes 38 cards. Ages 4 and up. The Long, Long Locomotive ™ suggested retail price is $12.95. Brain Food™ - An Old Favorite in Cool New Colors Brain Food™ has been a Fat Brain customer favorite for years, with an impressive following of fans from all ages and stages of life: special needs kids, corporate execs, teenagers… Brain Food™ offers a sensory experience and brain stimulating play in one handy little tin. We’re excited to introduce six new brainy colors - Frontal Lobe Fuchsia, Temporal Lobe Teal, Parietal Lobe Pearl, Brain Stem Blue, Grey Matter and Glow in the Dark Ganglia. Squish it, squeeze it, stretch it, sculpt it! Brain Food™ is the ideal substance for networking your left and right brain! Each tin of Brain Food™ contains 1/5 pound of the coolest, smoothest most pliable putty you’ll ever play with! Ages 3 and up. Brain Food ™ suggested retail price is $9.95. Math Busters™ - Busting the Boredom Out of Math! Math is boring no more! Children eagerly adventure into Math Busters™ - solving mysteries, cracking codes, perfecting map-reading skills, deciphering riddles, creating geometric shapes, and discovering symmetry. Every page offers an intriguing new way to look at math while prompting quicker mastery of basic addition, subtraction, multiplication, division and fraction facts! A mathematical journey of 30 reproducible puzzles available in five great titles! Addition, Subtraction, Multiplication, Division and Fractions. Ages 6 and up. Math Busters™ suggested retail price is $9.95. Dado Planks™ - The Newest Member of the Dado Family! Fat Brain Toy Co. is always looking to improve on a classic. While the market has become flooded with countless versions of the same old wood plank building toy, consider a new, very colorful, high impact approach - Dado Planks™! Our eco-friendly planks feature notches to connect and interlock for all sorts of extreme configurations. Integrate the included standard planks and you’ll discover building versatility that is out of this world! Dado Planks™ are interchangeable and can be used with all the other plank building systems. Environmentally friendly Dado Planks™ are made of highly durable. incredibly renewable, HDPE recycled plastic. The new members of the Dado™ family really stack up! 106 pieces in five very cool Dado™ colors! Ages 5 and up. Dado Planks™ suggested retail price is $44.95. Aba-Conundrums™ – Slide into Real Mathematical Success! Aba-Conundrums™ give logic and reasoning room to move as children slide into real mathematical success! Aba-Conundrums™ includes a high quality, brightly colored abacus and a spiral-bound puzzle book with 120 puzzles and solutions! Children shuffle vibrant abacus beads up and down as they solve clever conundrums and actually learn how to use this multi-cultural “machine”. The puzzles are printed on convenient write on/wipe off paper, complete with a dry erase marker for repeat play and learning. Put that calculator down and explore the world of numbers with this ancient mathematical tool! Ages 9 and up. Aba-Conundrums™ suggested retail price is $24.95. The Learning Calendar™ 2011 - Our Amazing Planet Earth Our best-selling 17-month calendar returns for 2011 and it’s packed with facts, knowledge and trivia all about the place we call home - Our Amazing Planet Earth. Each month you’ll explore a new theme such as climatology, endangered species, global warming, earth conservancy and much more! The 2011 Learning Calendar™ will give you a whole new perspective on this incredible planet we inhabit. Every day features a new fact, historical event or trivia. Designed to spark conversation or ideas for home or school, Fat Brain Toy Co.’s award winning calendar will delight young and old all year long! The 2011 Learning Calendar™ suggested retail price is $14.95. Tri-Spy™ - The Frantically Fast-Paced Pattern Matching Game! Winner of the 2009 Parents’ Choice Silver Award Players must think, look and react quickly while attempting to spot and match patterns they create by moving one and only one pawn! Tri-Spy™ is the ultimate visual-spatial challenge that promotes concentration, pattern recognition and problem solving. With one simple rule to follow, Tri-Spy™ is truly one of those few games that take a minute to learn and a lifetime to master! Three unique variations of play. Ages 8 and up. Tri-Spy™ suggested retail price is $14.95. AnimaLogic™ - Solve the Puzzle to Stop the Stampede! Named “One of the Best Educational Toys of the Year” by USA Weekend Winner of the 2009 Parents’ Choice Gold Award The river is rising and the rapids are raging! Can you help the animals to safety by solving the puzzle? AnimaLogic™ is a brilliant new puzzle game that will have children working their brain overtime to solve these wonderfully smart safari stumpers. Lions, hippos, giraffes and camels are all waiting to get to the other side of the river. Animals can only cross the river bridge one at a time and they must travel in the proper order to safely arrive at the other side. Sixty puzzles and five levels of difficulty. Ages 5 and up. AnimaLogic™ suggested retail price is $24.95. Everything we do at Fat Brain Toy Co. is tied to satisfying the practical & design needs of our customers, meeting the educational and play needs of kids, and growing solid business relationships with our retailers. Fat Brain Toys are a perfect fit for this generation, the last generation, and the next generation.
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